Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Why Technology & Manufacturing Companies Need Strategic Marketing Leadership: The Case for Fractional CMOs
As technology and manufacturing companies grow, they hit a critical turning point where product excellence isn't matching market performance. Explore how strategic marketing leadership through fractional CMOs addresses these challenges.