A comprehensive framework for integrating product development and marketing functions to drive measurable business growth in manufacturing and technology companies. Learn the seven pillars of modern marketing and how cross-functional leadership creates exponential impact.

As technology and manufacturing companies grow, they hit a critical turning point where product excellence isn't matching market performance. Explore how strategic marketing leadership through fractional CMOs addresses these challenges.

No one would hire a mid-level developer to set product strategy alone, yet marketing is often treated differently. Discover why senior marketing leadership is as critical as your CPO, CFO, and COO.

Despite challenging job markets, companies continue repeating the same marketing mistakes. From undefined value propositions to wrong team structures, discover the most common CEO marketing mistakes and how to avoid them.

The marketing landscape is shifting with new terminology like "go-to-market" and "thought leadership" gaining prominence. Explore whether marketing needs rebranding and how to bridge the marketing literacy gap in business leadership.

Marketing has never been more crucial yet remains often undervalued. This call to action explores how marketers can earn their place at the strategic table and what companies must do to empower marketing success.