Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
The dual squeeze: how manufacturers should respond to rising costs and falling demand
Costs are rising and demand is softening at the same time. Most manufacturers respond by cutting back, and cut the very thing that brings growth back.
What NZ Manufacturers Typically Underestimate When Going Global
Research shows the top barriers for NZ manufacturers going global aren't technical - they're commercial. Brand awareness, channel management, and the missing capability to address them.