Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Stop Running Your Marketing Department Like an Intern Program
No one would hire a mid-level developer to set product strategy alone, yet marketing is often treated differently. Discover why senior marketing leadership is as critical as your CPO, CFO, and COO.