Manufacturing buyers are submitting enquiries they're not ready to follow through on - using contact forms to get information that should already be available. Research shows 61% of B2B buyers prefer self-service for information gathering, but most manufacturers force early sales contact. This creates pipeline problems: enquiries that go nowhere, dragging quote cycles, wasted sales time. The gap between marketing and sales is drawn for internal convenience, not buyer needs. What needs to change?

The marketing landscape is shifting with new terminology like "go-to-market" and "thought leadership" gaining prominence. Explore whether marketing needs rebranding and how to bridge the marketing literacy gap in business leadership.

Marketing has never been more crucial yet remains often undervalued. This call to action explores how marketers can earn their place at the strategic table and what companies must do to empower marketing success.