Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Building a High-Performance Marketing Team: A CMO's Guide for Tech & Manufacturing Leaders
With expertise gained from more than two decades leading marketing teams across Asia Pacific, EMEA, and the United States, discover what it takes to build marketing teams that truly drive business growth in tech and manufacturing companies.
Stop Running Your Marketing Department Like an Intern Program
No one would hire a mid-level developer to set product strategy alone, yet marketing is often treated differently. Discover why senior marketing leadership is as critical as your CPO, CFO, and COO.