Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
What NZ Manufacturers Typically Underestimate When Going Global
Research shows the top barriers for NZ manufacturers going global aren't technical - they're commercial. Brand awareness, channel management, and the missing capability to address them.
Is Marketing Due for a Rebrand? Bridging the Marketing Literacy Gap
The marketing landscape is shifting with new terminology like "go-to-market" and "thought leadership" gaining prominence. Explore whether marketing needs rebranding and how to bridge the marketing literacy gap in business leadership.