Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Stop Running Your Marketing Department Like an Intern Program
No one would hire a mid-level developer to set product strategy alone, yet marketing is often treated differently. Discover why senior marketing leadership is as critical as your CPO, CFO, and COO.
The State of Marketing Today: A Call for Alignment and Impact
Marketing has never been more crucial yet remains often undervalued. This call to action explores how marketers can earn their place at the strategic table and what companies must do to empower marketing success.