Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Why Technology & Manufacturing Companies Need Strategic Marketing Leadership: The Case for Fractional CMOs
As technology and manufacturing companies grow, they hit a critical turning point where product excellence isn't matching market performance. Explore how strategic marketing leadership through fractional CMOs addresses these challenges.
The State of Marketing Today: A Call for Alignment and Impact
Marketing has never been more crucial yet remains often undervalued. This call to action explores how marketers can earn their place at the strategic table and what companies must do to empower marketing success.