Insights & Perspectives
Strategic thinking on commercial growth, market leadership, and transformation for manufacturing and technology companies.
Practical insights from 25+ years leading commercial functions across global markets. Topics include growth acceleration, international expansion, product launch excellence, and building commercial & marketing capabilities that scale. There may also be a few soap box rants.
Is Marketing Due for a Rebrand? Bridging the Marketing Literacy Gap
The marketing landscape is shifting with new terminology like "go-to-market" and "thought leadership" gaining prominence. Explore whether marketing needs rebranding and how to bridge the marketing literacy gap in business leadership.
The State of Marketing Today: A Call for Alignment and Impact
Marketing has never been more crucial yet remains often undervalued. This call to action explores how marketers can earn their place at the strategic table and what companies must do to empower marketing success.